More about Astor White. Initiator: Hans Bool -

How it started

Astor White is an initiative of Hans Bool. He combined his experience as an external consultant, project manager and business architect with his background in economics into a new vision on consulting. His focus is set on the areas: management, change and culture. Expertise he gained in culture comes from working in foreign countries (Argentina - a legacy of the name Astor - and South Africa) as for multinational companies in countries like Kenia, Malaysia, Egypt and Thailand. He now works and lives in Spain for the same cultural reason: to elaborate his expertise on culture. He has developed an own vision on cultural change which he published in several books.

Productive Roles

As a project manager and later on a business architect he has been continuously involved in change. When working with the international consultants he found uncharted territory between business (consulting) and organizational change.

Focus on Change

Change, either personal or business, no comes easily and there are many reasons for this. One of them is that people in general do not like change and human beings in general are not made to make big changes. Companies, business and technology however changes much faster, basically on a daily bases and that provokes a lot of stress. Some are more prone to see and take opportunities than others.

The idea of Astor White is to focus on competitive advantage when dealing with change. We all play on different positions in the economic game and or in various positions and all require different talents and strengths.

Your own role in change...

Knowing your strength can help you a lot and we are able to help you finding your strength in the economic area, focusing on productivity.

Published books